Sensational Lo-fi Lenses
What I particularly like about the range of products that Holga Direct offers is that they are drawing upon the success of popular apps like Instagram that add a retro flavor to mobile pics. Taking the retro aesthetic to the DSLR is a phenomenal concept that is sure to lead to much better quality pics being taken. Have a look at the Holga Direct and see what they've got.
Implications - The recent economic downturn has made consumers anxious about their financial well being. As a result, consumers are apprehensive about the future and have a desire for the familiar and comfortable. Companies should leverage the power of nostalgia to stimulate retail purchasing.