Superstar

Hnina Packaging Boldly States What the Consumer Wants to See

By: Amelia Roblin - Published: • References: isabelarodrigues.org and thedieline
Talk about guilt-free merchandizing: Hnina packaging plainly describes its contents in a way that makes dessert desirable for an unexpected reason. The cartons read "Healthy Dark Chocolate" in bold type to quell any suspicions about negative implications of eating the treats.

Isabela Rodrigues of Sweety Branding Studio was working to frame organic chocolates in a wholesome light. The cases were left largely as untreated brown card to communicate the natural quality of the ingredients. Brightly colored contouring boxes make the products pop. And finally, Hnina packaging's prominent presentation of the health claim in fluorescent script makes it difficult for any sugar addict to argue. It's enough to convince you tot swap your veggies for something sweeter.