The H&M x Kenzo Emojis Lets Fans Discuss the New Collection
Katherine Pendrill — November 3, 2016 — Marketing
References: itunes.apple & bustle
While H&M is already making headlines for its newest collaborative effort, now the brand is upping the ante by releasing a set of H&M x Kenzo emojis that allow fashion-lovers to visually express their love of the new collection. As emojis become an increasingly popular way to communicate, the stylish new icons give budding fashionistas the perfect way to express themselves.
The new H&M x Kenzo emojis is a set of digital icons available for both iPhone and Android users. To download the icons, users simply have to search for the 'EMOTIKENZO' app online and then download the keyboard. Fans can then begin using images of brightly colored sweaters and googly eyed tigers to spice up their conversations and commiserate over the release of the highly anticipated collection.
The new H&M x Kenzo emojis is a set of digital icons available for both iPhone and Android users. To download the icons, users simply have to search for the 'EMOTIKENZO' app online and then download the keyboard. Fans can then begin using images of brightly colored sweaters and googly eyed tigers to spice up their conversations and commiserate over the release of the highly anticipated collection.
Trend Themes
1. Fashion Emojis - More and more fashion brands will leverage emojis for opportunities to offer personalized, visual communication with their targeted audience
2. Collaborative Emojis - Collaborative emojis will unlock more potential opportunities for brands to creatively engage with their customers
3. Digital Conversations - The increasing use of emojis suggests that businesses must adapt to newer communication modes such as emojis, visuals and chatbots to connect with their customers
Industry Implications
1. Fashion and Retail - The fashion industry should utilize emojis and digital tools to improve communication, user experience and engagement with their audiences
2. Social Media and Communication - Social media and communication industries can develop new platforms and tools for customized, personalized emojis that allow users to better connect with one another
3. Marketing and Advertising - Marketing firms should leverage the trend of emojis to foster innovative ideas to craft digital campaigns that resonate with consumers
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