Rockstar

The H&M Spring Collection Combines Casual Elegance with Earthy Textures

By: Farida Helmy - Published: • References: hm & fashiongonerogue
The new H&M Spring Collection is all about casual elegance meets earthy textures. Starring fresh-faced model Edita Vilkeviciute as a desert muse, the H&M Spring Collection combines unexpected tailored classics with dusty hues for a look that works for day or night.

This is not the first time the brand use the stunning Edita Vilkeviciute, and it's not hard to see why. Having already nailed her H&M’s Valentine’s Day lingerie shoot, Vilkeviciute is once again the muse for the Swedish retailer.The blonde stunner boasts the ultimate naturally elegant look; she also exudes effortless fresh good-feel vibes. The earthy pieces featured in the shoot include tailored separates such as embroidered blouses, knit sweaters and A-line skirts.

With the desert as the backdrop, the dewy Vilkeviciute and the folksy pieces come together to exude a harmonious mother nature-inspired look. Stats for Earthy Feminine Lookbooks Trending: This Year & Warm
Traction: 4,281 clicks in 45 w
Interest: 4 minutes
Concept: H&M Spring Collection
Related: 85 examples / 65 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: romance-inducing lingerie ads, clothes-free frolicking, and 70s-inspired seductresses.