The H&M 'It's All About You' Lookbook Focuses on Expression

By: Marie C. Hudson - Published: • References: hm & thefashionisto
Self-expression and pop-infused looks are the focus of the latest H&M 'It's All About You' lookbook, showcasing the brightest and boldest pieces from the retailer's 'Divided' spring line. This season's H&M "it boy" Oscar Spendrup stars in the shoot and adds a playful touch to each photo.

From vintage video game graphics to tie-dye sweatshirts, there's an undeniable 90s influence in the ensembles, made even stronger by the presence of acid wash jeans and colorful hightop sneakers. The youthful fun doesn't end there, as Oscar proudly sports a t-shirt that reads, "I Need a Girlfriend," followed by a phone number.

While the H&M It's All About You collection might not provide you with the elegance of their Versace or Marni collaborations, these fun and affordable pieces are perfect for a casual day, and make the return to school post-spring break far more bearable. Stats for Personality-Promoting Campaigns Trending: Older & Mild
Traction: 2,890 clicks in 136 w
Interest: 4 minutes
Concept: H&M It's All About You
Related: 91 examples / 70 photos
Segment: Neutral, 12-35
Comparison Set: 33 similar articles, including: fresh fruity collections (update), river viiperi, and fierce neon frocks.