The H&M Fall 2010 Ad Campaign is Feminine but Rugged
This combatant line consists of shearling aviator jackets, army-green pieces and military details. Although it sounds rugged, the military style is toned down by soft pastels and sweet touches of ruffles. The H&M Fall 2010 ad campaign gives the war-themed pieces all the right touches of femininity and chicness.
Implications - The H&M Fall 2010 ad campaign draws upon a very prominent military theme that is very "voguesque." Military pieces are cool because they can add an edge to pretty much any wardrobe, revamping your entire closet collection without too much work or money spent.