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The H&M Fall 2010 Ad Campaign is Feminine but Rugged

By: Summer Luu - Published:   Updated: Jul 19 2011 • References: hm & fashionising
The H&M Fall 2010 ad campaign features model Anja Rubik dressed in toned-down military pieces for a more feminine and chic look.

This combatant line consists of shearling aviator jackets, army-green pieces and military details. Although it sounds rugged, the military style is toned down by soft pastels and sweet touches of ruffles. The H&M Fall 2010 ad campaign gives the war-themed pieces all the right touches of femininity and chicness.

Implications - The H&M Fall 2010 ad campaign draws upon a very prominent military theme that is very "voguesque." Military pieces are cool because they can add an edge to pretty much any wardrobe, revamping your entire closet collection without too much work or money spent.

Stats for Femme Military Looks Trending: Older & Buzzing
Traction: 25,790 clicks in 217 w
Interest: 4 minutes
Concept: H&M Fall 2010 Ad Campaign
Related: 83 examples / 64 photos
Segment: Females, 12-35
Comparison Set: 30 similar articles, including: firearm-inspired jewelry, collaged outfit shoots, and militarized ankle boots.