The Hipstery T-Shirts Offer Customers an Element of Surprise

By: Katherine Vong - Published: Oct 15, 2009 • References: hipstery & springwise
Using surprise and mystery as the foundation of its business approach, the online t-shirt shop Hipstery hopes to challenge our era of information and choice. Hipstery sells tees without designs on them. Instead, customers select their size, answer a series of personality-revealing questions, and pay a fee plus shipping, to receive a t-shirt that is ‘right’ for them according to Hipstery’s ‘style scientists.’

Hipstery style scientists use something called a ‘style algorithm,’ which leads them to select the right design from their t-shirt range. Still, imagine shopping and making a purchase, only to remain unknowing of what you actually bought. I don’t think I could do it! Stats for Anonymous Apparel Trending: Older & Mild
Research: 5,930 clicks in 345 w
Interest: 4 minutes
Concept: Anonymous Apparel
Related: 95 examples / 73 photos
Segment: Males, 12-35
Comparison Set: 35 similar articles, including: adjustable t-shirts, diy screen printing, and crowdsourced t-shirts.