Using surprise and mystery as the foundation of its business approach, the online t-shirt shop Hipstery hopes to challenge our era of information and choice. Hipstery sells tees without designs on them. Instead, customers select their size, answer a series of personality-revealing questions, and pay a fee plus shipping, to receive a t-shirt that is ‘right’ for them according to Hipstery’s ‘style scientists.’
Hipstery style scientists use something called a ‘style algorithm,’ which leads them to select the right design from their t-shirt range. Still, imagine shopping and making a purchase, only to remain unknowing of what you actually bought. I don’t think I could do it!
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