Hidden Valley Ranch and Burt's Bees Unveil Flavorful Collab
Grace Mahas — January 17, 2024 — Marketing
References: hiddenvalley
Burt’s Bees and Hidden Valley Ranch have joined forces in a unique collaboration, introducing a limited-edition line of lip balms with flavors inspired by a basket of wings. Available from January 17th while supplies last, this collection features four new lip balm flavors: Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery, and Fresh Carrot.
This collaboration is a first for Hidden Valley Ranch in the beauty category and a creative endeavor for Burt’s Bees. CC Ciafone, Marketing Director at Hidden Valley Ranch, expressed excitement about the partnership, especially as it aligns with the peak of wing eating season. The Burt’s Bees x Hidden Valley collaboration brings together two brands beloved by fans, offering a fun twist on traditional lip balm flavors.
The limited-edition Burt’s Bees x Hidden Valley Ranch Dippers lip balm 4-pack will be available on the Burt’s Bees website for $11.99, with free shipping on launch day using the code BBXHVR. This collaboration is a playful and unexpected union, perfect for game day and dry lip season.
This collaboration is a first for Hidden Valley Ranch in the beauty category and a creative endeavor for Burt’s Bees. CC Ciafone, Marketing Director at Hidden Valley Ranch, expressed excitement about the partnership, especially as it aligns with the peak of wing eating season. The Burt’s Bees x Hidden Valley collaboration brings together two brands beloved by fans, offering a fun twist on traditional lip balm flavors.
The limited-edition Burt’s Bees x Hidden Valley Ranch Dippers lip balm 4-pack will be available on the Burt’s Bees website for $11.99, with free shipping on launch day using the code BBXHVR. This collaboration is a playful and unexpected union, perfect for game day and dry lip season.
Trend Themes
1. Food-inspired Lip Balms - The collaboration between Burt's Bees and Hidden Valley Ranch introduces a limited-edition line of lip balms with flavors inspired by a basket of wings.
2. Cross-category Collaborations - The partnership between Hidden Valley Ranch and Burt's Bees marks a first for Hidden Valley Ranch in the beauty category.
3. Playful Lip Balm Flavors - The Burt's Bees x Hidden Valley Ranch collection offers lip balm flavors like Buffalo Sauce, Crunchy Celery, and Fresh Carrot, adding a fun twist to traditional lip balm choices.
Industry Implications
1. Beauty - Hidden Valley Ranch's entry into the beauty category through the lip balm collaboration with Burt's Bees presents opportunities for cross-industry partnerships and new product innovations.
2. Food and Beverage - The food-inspired lip balm collection from Hidden Valley Ranch and Burt's Bees showcases the potential for innovative product extensions in the food and beverage industry.
3. Personal Care - The unique collaboration between Burt's Bees and Hidden Valley Ranch highlights the potential for playful and unexpected lip balm flavors in the personal care industry.
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