The Heyu Spring 2010 campaign features model Danny Schwarz on a yacht underneath a flawless cerulean sky. Schwarz's outfits include crisp, leisurely shorts with tailored shirts, ties and vests. It's an attractive combination that blends formal and casual to capture the life of a well-to-do traveler.
This Heyu Spring 2010 campaign makes me want to get out on a boat and party, although I doubt I'd be as well-dressed as Danny Schwarz is above.
Implications - As the recession comes to an end, consumers are looking for ways to adopt a more luxurious lifestyle. Products that offer more prestige appeal to those who want to experience some exclusivity. Companies could adopt this design in order to attract more shopperes.
Stats for Yachting Menswear Campaigns
Trending: Older & Average
Research: 8,498 clicks in 318 w
Interest: 4 minutes
Concept: Heyu Spring 2010
Related: 105 examples / 81 photos
Segment: Males, 12-55
Comparison Set: 39 similar articles, including: beach dresses & club shoes, girly menswear, and runway cowboys.
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