Hexeline‘s Latest Advertorial Blends Home Decor with High Fashion

By: Jana Pijak - Sep 8, 2015
References: designscene.net
Maria Loks is the star of Hexeline‘s latest ad campaign -- a moody image series that juxtaposes home decor items like potted plants and furnishings with portraits of feminine and bohemian fashions.

The Hexaline Fall/Winter 2015 ad is lensed by Marcin Kempski and highlights an eclectic wardrobe that is handpicked by stylist Maja Naskretska. Posing against a deep blue backdrop, model Maria Loks pulls off draped dresses, structured coats and sculptural hats that are both theatrical and witchy in their overall feel. She also pulls off more subdued and vintage-themed frocks that feature a floral print.

Hair styling for this juxtaposed advertorial is the work of Kacper Raczkowski who collaborates with visionary scenographer Michal Zomer -- responsible for this editorial's backdrops and prop design.