Rockstar
The Hesh Paul Frank SkullCandy headphones are the newest addition to the spunky tech collaboration. This pair of headphones is black with multicolored polka dots, (the previous was white), which gives it a sleeker look for those looking to tone it down a notch.

Whatever the color, the Hesh Paul Frank SkullCandy headphones will make you head bang -- just like Paul Frank's most famous character, Julius the monkey.

Implications - Consumers are drawn to campaigns and branding that leverage animals as their mascot. The Geico insurance ads and the Telus ads are highly successful examples of this point. Companies looking to create a new branding strategy should utilize animals.