This ready-to-wear collection features hints of futuristic themes while staying versatile and practical for the everyday woman. The evening gowns are especially superb as each one graces the floor and are tailored to drape the body perfectly. Be sure to check out the gallery for more shots from the Hernan Lander AW 2010 collection.
Implications - One of the best ways a brand can establish a foothold in the marketplace is by including slightly radical design alterations to a traditional product. By making a product avant-garde but not too outlandish, the company lures in consumers seeking originality and inventiveness, but doesn't scare away those overwhelmed by the brand's ridiculousness.