Super hunky Irish actor Jonathan Rhys Meyers has gone from playing Henry VIII on Showtime's â€œThe Tudors,â€ to landing a contract to be the face (and gorgeous body) of Energie Jeans.
â€œThe campaign features Jonathan Rhys Meyers in a variety of denim-based looks which perfectly capture the rock 'n roll attitude of the Energie brand," People Magazine notes.
Implications - Companies that recruit high profile celebrities to their cause when devising a new marketing campaign can dramatically increase the attention and impact that it generates. A spokesperson that people perceive as talented, funny or attractive is ultimately going to improve the association that consumers have with the product that they are supporting.
Stats for Bright Lightvertising Denim
Trending: Older & Chilly
Research: 8,366 clicks in 383 w
Interest: 1.9 minutes
Concept: Bright Lightvertising Denim
Related: 77 examples / 59 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: starving artist fashion, butt cleavage for men, and metallic jeans.
Bright Lightvertising Denim
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