Super hunky Irish actor Jonathan Rhys Meyers has gone from playing Henry VIII on Showtime's â€œThe Tudors,â€ to landing a contract to be the face (and gorgeous body) of Energie Jeans.
â€œThe campaign features Jonathan Rhys Meyers in a variety of denim-based looks which perfectly capture the rock 'n roll attitude of the Energie brand," People Magazine notes.
Implications - Companies that recruit high profile celebrities to their cause when devising a new marketing campaign can dramatically increase the attention and impact that it generates. A spokesperson that people perceive as talented, funny or attractive is ultimately going to improve the association that consumers have with the product that they are supporting.
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