Jonathan Rhys Meyers As The New Face of Energie Jeans

By: lourdes sanchez bayas - Jan 16, 2009   Updated: Apr 6 2011
References: stylenews.peoplestylewatch & justjared.buzznet
Super hunky Irish actor Jonathan Rhys Meyers has gone from playing Henry VIII on Showtime's “The Tudors,” to landing a contract to be the face (and gorgeous body) of Energie Jeans.

“The campaign features Jonathan Rhys Meyers in a variety of denim-based looks which perfectly capture the rock 'n roll attitude of the Energie brand," People Magazine notes.

Implications - Companies that recruit high profile celebrities to their cause when devising a new marketing campaign can dramatically increase the attention and impact that it generates. A spokesperson that people perceive as talented, funny or attractive is ultimately going to improve the association that consumers have with the product that they are supporting.