The Hendrick's Gin 2011 Ads Show that 'It's Not For Everyone'

By: Meghan Young - Published: Jun 22, 2011 • References: hendricksgin & ibelieveinadv
The Hendrick’s Gin 2011 ad campaign focuses on the curious and even the abnormal. It advocates that the typical is boring, whereas the strange can be delightful, entertaining and daring. Considering that the company's slogan happens to be 'It's not for everyone,' this ad concept really drives home this point.

Conceived and executed by Madrid-based ad agency DraftFCB, the Hendrick’s Gin 2011 ad campaign also has an element of the fantastical that really speaks to a generation in love with the idea of magic. Not to mention that today's generation is rather nostalgic, and that retro throwbacks are generally appreciated.

The Hendrick’s Gin 2011 ad campaign also gives a sense of longevity to the drinking label that makes you trust it even more. Stats for Alcoholic Circus Campaigns Trending: Older & Warm
Research: 15,798 clicks in 256 w
Interest: 4 minutes
Concept: Hendricks Gin 2011
Related: 44 examples / 34 photos
Segment: Neutral, 18-55+
Comparison Set: 16 similar articles, including: nostalgia-embracing campaigns, dubious legal campaigns, and insect-saving ads.