Hema Animated Retail Site

By: Alex Covert - Published: Jan 1, 2008   Updated: Apr 11 2011 • References: producten.hema.nl & popgadget.net
This will undoubtedly be the viral marketing piece of the new year. Created by HEMA, an international retail organization, this spin-off site is an example of creative web design. All I can say is visit this 'Hema' site. It lasts about a minute and is fun to watch.

"Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand."

Implications - The release of a website with a creative, interactive design is the digital equivalent of a parade; it will gain the attention one needs in large numbers and is nearly impossible to ignore. Thus, companies can benefit from truly creative site designs. Stats for Spectacular Web Design Trending: Older & Average
Research: 4,891 clicks in 437 w
Interest: 4 minutes
Concept: Spectacular Web Design
Related: 35 examples / 27 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: extra-strong carbonated drinks, top 75 sport trends in may, and intuitive indoor security cameras.