Hema Animated Retail Site

By: Alex Covert - Published:   Updated: Apr 11 2011 • References: producten.hema.nl & popgadget.net
This will undoubtedly be the viral marketing piece of the new year. Created by HEMA, an international retail organization, this spin-off site is an example of creative web design. All I can say is visit this 'Hema' site. It lasts about a minute and is fun to watch.

"Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand."

Implications - The release of a website with a creative, interactive design is the digital equivalent of a parade; it will gain the attention one needs in large numbers and is nearly impossible to ignore. Thus, companies can benefit from truly creative site designs. Stats for Spectacular Web Design Trending: Older & Average
Traction: 4,853 clicks in 385 w
Interest: 4 minutes
Concept: Spectacular Web Design
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: magnetic handheld showers, empowering coloring books, and photographic diet apps.