Gayonnais Ad Leads to Heinz Boycott

By: mediterranean - Published: Jun 27, 2008 • References: petitiononline & towleroad
It's a sad affair when a funny commercial with a gay undertone causes a big brand like Heinz to pull the ad. Why the UK Heinz TV spot? Because a few conservatives made some noise about two men kissing in the commercial.

Whatever 'cool' points Heinz might have earned for being open-minded to create such a commercial has been lost and the company is facing big lashings from all sides.

The UK gay rights group Stonewall has launched a boycott of Heinz products for bowing down to 'homophobic individuals'. In pulling the ad, Heinz sends a message to teenagers and kids that having gay parents or showing two men kissing is wrong.

A petition has been created asking Heinz to reinstate the ad. As of the time of writing this trend, 7,357 people had signed the petition to reinstate the Heinz Deli Mayo ad.

Watch the video above for a CNN's Headline News segment featuring the commercial and a debate between Truth Wins Out's Wayne Besen, Dan Hill, a business marketing analyst and the American Family Association's Randy Sharp.

See a recent Trend Hunter super gallery celebrating gay marriage. Stats for Banning Gay Commercials Trending: Older & Mild
Research: 3,438 clicks in 412 w
Interest: 4 minutes
Concept: Banning Gay Commercials
Related: 30 examples / 23 photos
Segment: Males, 18-35
Comparison Set: 11 similar articles, including: boozy snow cones, authentic mexico city cafes, and protein water beverages.