Heineken: The City Sets One Man on a Wild Goose Chase

By: Jamie Danielle Munro - Published: May 15, 2014 • References: youtube & creativecriminals
Heineken: The City is a commercial for the popular beer brand Heineken, and was made by Wieden + Kennedy Amsterdam. The ad sees one man go around his hometown in search of a woman he mysteriously set eyes on while hopping in a cab. She left leaving a clutch behind filled with various business cars, so the man thought he'd visit these spots to see if he could find the girl.

What ensues is a hilarious adventure where the man finds himself in the most unlikely situations, from winning a horse race to having a quick shave while drinking a Heineken (of course). This is a clever marketing campaign that excites the adventurous and curious traits in most people watching, which is exactly the goal. Stats for City-Searching Beer Ads Trending: Older & Mild
Research: 687 clicks in 106 w
Interest: 0.5 minutes
Concept: Heineken: The City
Related: 73 examples / 56 photos
Segment: Males, 18-55
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