Using Video Helmets for Promotion
Implications - The interaction and free samples involved in publicity stunts or quirky events like this often makes consumers feel closer to what they're about to buy. It allows them to test out the products, and in return, companies can use these consumer responses as a way to modify the product so that it appeals to everyone. Since not everyone stays holed up in their homes on the computer, outdoor promotions are an effective way to grab people's attention in an interactive manner.Stats for Headvertising Trending: Older & Mild
Traction: 4,081 clicks in 446 w
Interest: 4 minutes Concept: Headvertising
Related: 68 examples / 52 photos
Segment: Neutral, 18-35 Comparison Set: 25 similar articles, including: boldly branded tea, distressed doll editorials, and gourmet hot dog recipes.