For Fall 2009, Yohji Yamamoto teamed up with cobbler powerhouse Salvatore Ferragamo to create a capsule shoe collection.
Yamamoto's goal in partnering with Ferragamo was to create a unisex and neutral shoe.
Their are eight different styles available that range in price from $470-$1050 at select Ferragamo boutiques.
Implications - Products like this combine elegance and sophistication into a stylish whole, and thus appeal to consumers who aspire for luxury without overt gaudiness. Not every wealthy consumer is in the market for a needless display of opulence, and by taking a neutral aesthetic into consideration, products like this succeed at being appropriately tasteful while also representing a dedication to quality and luxury. Sometimes, even with the most luxurious of items, less is more.
Stats for Unisex Boat Shoes
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Concept: Unisex Boat Shoes
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Segment: Males, 18-55
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Unisex Boat Shoes
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