The Harper's Bazaar Smurfette Spread Features the Blue Lady
The Harper's Bazaar Smurfette shoot shows the fancier side of the blonde. She dons her traditional white dress highly accessorized with pieces by Louis Vuitton, Lanvin, Marc Jacobs and Dolce & Gabbana. The CGI-composed model flaunts handbags, hats and some ferocious designer shoes.
The Harper's Bazaar spread is unique and a must-see for any Smurfs fanatic, young and old.
Implications - When a movie based off an older series, such as Smurfs, is about to be launched, the corporation has to ensure that the movie is on top of everyone's mind. By creating unique campaigns and integrating them into everyday publications such as Harper's Bazaar, companies ensure that their message will be on top of their target demographic's mind.