British top model Agyness Deyn poses as Michael Jackson for famed photographer Terry Richardon. She embodies the different styles and characters of the late King of Pop's career, including his iconic Thriller and Bad personas.
Agyness is accompanied by an adorable Chimpanzee, who plays the role of the famous Bubbles.
Implications - One of the best ways a company can generate interest in its advertising is by parodying or paying homage to a legendary pop culture meme. The brand benefits by attaching its name to this memorable cultural incident, drawing consumers back to a significant moment in their entertainment viewing history.