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Harcus Design Outfits Christobel's Wine with a Fine Flowery Label

By: Susan Keefe - Published: • References: harcus.au & thedieline
Green-thumbed bird watchers are sure to get a kick out of these beautiful, blooming Christobel's Wine labels by Harcus Design. Looking fresh from the pages of an illustrated nature journal, these stunning bottles celebrate the bounty of the natural world. By highlighting the beauty of mother nature, this packaging design alludes to the wine's deep connection to the vineyard and distances it from the chemical processes commonly associated with modern wine production.

This fabulous floral label is not merely a representation of sweet-looking blooms, it is deeply personal as well. Christobel's Wine is named for the late Christobel Hill Smith, who was the popular hostess at the family owned winery Yalumba for more than half a century. As a homage to her memory, Harcus Design and the Yalumba vineyard decided to feature the flowers and bird life found in Smith's carefully tended and beloved garden.

The Christobel's Wine label captures the natural world in all its overwhelming beauty. Stats for Floral Vino Branding Trending: Older & Mild
Traction: 3,702 clicks in 123 w
Interest: 4 minutes
Concept: Harcus Design
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: encased liquor branding, personified cork branding, and hip hand-etched branding.