The Iridium features a white lens crystal with cut-out numbers that fill with colour as time changes. The hour hand is blue while the minute hand is red, but when the hands come together, such as at 12:00, the colour beneath the cut-out numbers mixes, and changes to purple!
Implications - Simplicity and minimalism are two very popular movements for which consumers are constantly on the lookout. The idea that less is more has maintained its popularity since it was introduced. Companies will benefit by providing consumers with products that have been made more simple but that still maintain their functionality or capacity to perform. That such products will be able to operate equally as efficiently as they did before will appeal to a large clientele.