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Ultra-Luxe Faceless Timepieces

URWERK Unveils New Watch That Displays Time Using Aluminum Prisms

— October 29, 2021 — Fashion
URWERK, a Swiss watchmaker known for its boundary-pushing designs, has unveiled the 'UR-112 AGGREGAT,' a faceless timepiece that uses a series of rotating aluminum prisms to tell time.

Using a one-of-kind movement, the UR-112 displays hours on the right side of the watch case and minutes on the left. Additional information can be viewed underneath the watch's spring-loaded shroud, which can be opened via the click of a button, revealing the unit's 48-hour power reserve and silicon seconds wheel.

“From a single source of energy, we power all displays and mechanisms of this UR-112," said URWERK's co-founder, Felix Baumgartner, explaining how the unit's one-of-kind "planetary system" works. The UR-112 is being distributed as a total of just 25 units, making it an incredibly rare collector's item.

Image Credit: URWERK
Trend Themes
1. Faceless Timepieces - Opportunity to explore unconventional and unique ways to display time, revolutionizing the traditional watch industry.
2. One-of-a-kind Movements - Opportunity to develop innovative and exclusive movements that take watchmaking to the next level.
3. Limited Edition Luxury Watches - Opportunity to create custom and ultra-exclusive pieces that cater to a niche clientele, creating a new market segment.
Industry Implications
1. Watchmaking - Innovation opportunities include using new materials and novel mechanisms to create exclusive timepieces that defy convention and push boundaries.
2. Luxury Goods - Opportunity to cater to the growing demand for ultra-exclusive, high-end luxury goods and redefine traditional notions of exclusivity and luxury.
3. Collectibles - Opportunity to create limited-edition, one-of-a-kind luxury watches that become highly coveted collectors' items, tapping into a market of collectors and enthusiasts.
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