The deep fried balls of dough were designed by Jenny from Hot N Creamy Donuts and embrace the video gaming culture.
Don't you just wish you had the talent to make cool donuts like these?
Implications - Consumers are constantly seeking products that incorporate their interests into their design. This allows the product to reflect their values and opinions to their peers, and becomes a form of self-expression. Companies can produce themed products to cater to particular niche markets.