Microsoft Debuts Oreo-Themed Cookies for Forza, Halo, and Sea of Thieves
Kanesa David — January 9, 2023 — Tech
Microsoft is partnering with Oreo to create Xbox-themed Oreo cookies. With the new collaboration, the duo is launching six custom Xbox cookies. The cookies feature special codes which unlock Oreo-themed armor packs, vehicle skins, and more accessories for Halo Infinite, the battle royale game by 343 Industries. Players of Sea of Thieves will get access to a neutral-toned ship skin, while Forza Horizon 5 players will have access to a car skin that resembles a giant cookie.
One highlight of the collaboration is an Oreo-themed armor skin that transforms the Spartan into a speckled blue, white, and black fighter. Starting this month, 22 countries will be able to purchase these limited-edition cookies, but only while quantities last. The deal is only available in European markets, and the cookies will go on sale on January 16th.
Image Credit: Microsoft
One highlight of the collaboration is an Oreo-themed armor skin that transforms the Spartan into a speckled blue, white, and black fighter. Starting this month, 22 countries will be able to purchase these limited-edition cookies, but only while quantities last. The deal is only available in European markets, and the cookies will go on sale on January 16th.
Image Credit: Microsoft
Trend Themes
1. Branded Game Skins - Opportunity for companies to collaborate with game studios to create exclusive skins and accessories that feature branded products or services.
2. In-game Promotions with Product Purchases - Opportunity for companies to offer exclusive in-game items as promotions with the purchase of their products or services.
3. Limited-edition Gaming Collectibles - Opportunity for companies to create limited-edition gaming collectibles that can only be obtained for a short period of time, creating a sense of urgency and exclusivity for consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to partner with game studios to create branded skins and accessories that feature their products.
2. Gaming - Opportunity for game studios to collaborate with companies to create exclusive in-game items that can only be obtained through specific promotions.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to develop new strategies and campaigns that involve in-game promotions and limited-edition collectibles.
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