Hallmark's Hallmarket Shares Artwork by Hallmark Employees and Retirees
Laura McQuarrie — October 16, 2020 — Art & Design
References: corporate.hallmark & prnewswire
This year, Hallmark is hosting its 11th annual Hallmarket Art Festival but for the first time ever, the event is going totally virtual. Thanks to this unique format, people all over the world will now be able to discover and purchase handmade artwork pieces from over 70 Hallmark, Crayola and Crown Media Family Networks employees and retirees.
The virtual art fair offers everything from photos, prints and paintings to home decor and jewelry, all with a focus on creativity, artistry and preciously handcrafted pieces.
As well as being able to peruse the individual artist shops, guests will have the opportunity to attend free live panels and workshops, plus on-demand tutorials, articles, digital creations, downloads and much more free content.
Image Credit: Hallmark
The virtual art fair offers everything from photos, prints and paintings to home decor and jewelry, all with a focus on creativity, artistry and preciously handcrafted pieces.
As well as being able to peruse the individual artist shops, guests will have the opportunity to attend free live panels and workshops, plus on-demand tutorials, articles, digital creations, downloads and much more free content.
Image Credit: Hallmark
Trend Themes
1. Virtual Art Marketplaces - The rise of virtual art marketplaces presents opportunities for artists and buyers to connect and transact online, expanding access and reach.
2. Global Art Collaboration - Virtual art fairs allow for artists from all over the world to showcase and sell their work, fostering global collaboration and cultural exchange.
3. Digital Content and Experiences - The inclusion of free live panels, workshops, tutorials, and digital content alongside artwork sales provides an immersive and engaging experience for art enthusiasts.
Industry Implications
1. E-commerce - The virtual art marketplace trend presents opportunities for e-commerce platforms to specialize in facilitating art transactions and supporting artists.
2. Technology and Digital Platforms - Developing innovative digital platforms and tools can enhance the virtual art marketplace experience and enable artists to showcase their work in interactive and immersive ways.
3. Art and Creativity Education - The availability of on-demand tutorials, workshops, and educational resources through virtual art marketplaces opens up new avenues for art and creativity education.
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