Hairdresser's Invisible Oil Ultra Rich Hydrates Thirsty Hair
Laura McQuarrie — August 26, 2021 — Fashion
References: bumbleandbumble & prnewswire
As an extension of its Hairdresser's Invisible Oil collection, Bumble and bumble is introducing the Hairdresser's Invisible Oil Ultra Rich to deliver deep hydration to dry hair. This range includes a trio of products, a Shampoo, Conditioner and Hyaluronic Treatment Lotion geared towards providing up to 72 hours of hydration, humidity protection, frizz reduction and nourishment from scalp to ends.
The Hairdresser's Invisible Oil Ultra Rich collection is suited for all hair types and textures, ranging from 4C to 1A and the formulas share the benefits of skincare-grade hyaluronic acid and Kalahari Melon Seed Oil. As the brand describes, "We developed Ultra Rich after noticing an unmet need for deep hydration, particularly for consumers with extremely dry, thick, frizzy hair. Formulated with powerful skincare-inspired ingredients, these products combined are able to provide hydration for days."
The Hairdresser's Invisible Oil Ultra Rich collection is suited for all hair types and textures, ranging from 4C to 1A and the formulas share the benefits of skincare-grade hyaluronic acid and Kalahari Melon Seed Oil. As the brand describes, "We developed Ultra Rich after noticing an unmet need for deep hydration, particularly for consumers with extremely dry, thick, frizzy hair. Formulated with powerful skincare-inspired ingredients, these products combined are able to provide hydration for days."
Trend Themes
1. Skincare-inspired Haircare - The trend of incorporating skincare ingredients into hair products to provide deep hydration and nourishment for all hair types creates opportunities for cross-industry collaborations between beauty and haircare companies.
2. Hyaluronic Acid in Haircare - The trend of using hyaluronic acid in hair products creates an opportunity for innovation in the haircare industry to provide long-lasting hydration and frizz reduction for all hair types.
3. Humidity Protection Hair Products - The trend of creating hair products specifically designed to protect against humidity for up to 72 hours presents an opportunity for the haircare industry to create innovative and effective anti-humidity products.
Industry Implications
1. Beauty - Beauty brands can collaborate with haircare companies to develop skincare-inspired hair products that benefit all hair types.
2. Haircare - Haircare companies can incorporate hyaluronic acid into their products to provide long-lasting hydration and frizz reduction for all hair types.
3. Cosmetics - Cosmetic companies can expand into the haircare industry by creating products that protect against humidity and enhance the overall look and health of hair.
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