Omiaje's Deep-Conditioning Product is Offered Through BLK + GRN
The hair moisturizing mask by Omiaje is powered by "a botanical blend of oils, butters, and herbal extracts," with marshmallow and babassu oil being key ingredients. This makes for a nutrient-rich formula that is sure to restore some life to dry, brittle, or damaged hair. The product is geared toward both chemically treated hair, as well as kinky and curly styles that are left natural. The hair moisturizing mask is pH-balanced and free from silicone, sulfate, and cruelty. Other products in the brand's collection include a Curl Potion, a Whipped Curl Creme, a Herbal Co-Wash, a Curl Elixir, and a Herbal Conditioner.
Omiaje's range of rejuvenating haircare products is offered through BLK + GRN which is a marketplace that is focused on all-natural collections from black-owned artisans and businesses in spaces, including beauty, skincare, bath + body, haircare, homecare, menstrual care, mom + baby, and grocery.
Omiaje's range of rejuvenating haircare products is offered through BLK + GRN which is a marketplace that is focused on all-natural collections from black-owned artisans and businesses in spaces, including beauty, skincare, bath + body, haircare, homecare, menstrual care, mom + baby, and grocery.
Trend Themes
1. Botanical Haircare - The use of botanical extracts and oils in haircare products is a growing trend, providing natural and nourishing alternatives to chemical-laden products.
2. Natural Haircare for Textured Hair - There is an increasing demand for haircare products specifically formulated for chemically treated, kinky, and curly hair textures, catering to diverse consumer needs.
3. Ethical and Cruelty-free Beauty - Consumers are actively seeking beauty products that are pH-balanced, silicone-free, sulfate-free, and cruelty-free, reflecting a shift towards ethical and sustainable choices.
Industry Implications
1. Natural Haircare Industry - The natural haircare industry has the potential for disruptive innovation by offering more botanical-based, pH-balanced, and cruelty-free products targeted towards diverse hair textures and needs.
2. Black-owned Artisan Beauty Industry - The black-owned artisan beauty industry can take advantage of the rising demand for all-natural collections and cater to specific needs of black consumers in areas such as haircare, skincare, and bath + body products.
3. Ethical Beauty Retail Industry - There is an opportunity for the ethical beauty retail industry to provide a platform for consumers to access a wide range of pH-balanced, silicone-free, sulfate-free, and cruelty-free products, meeting the growing demand for sustainable and conscious beauty choices.
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