Pittsburgh Steelers safety Troy Polamalu has recently had his hair insured for $1 million dollars. Polamalu is a star safety for the Steelers, as well as the latest spokesman for Head and Shoulders.
There's no doubt that Polamalu got his hair insured at the behest of Head and Shoulders. Polamalu is a household name (for NFL fans), and his commercials reach millions of NFL fans every Sunday. Losing him and his long locks would certainly be a disaster.
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Concept: Hair Insured
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Segment: Males, 18-35
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