Last week, the first image from the Hailee Steinfeld Miu Miu campaign hit the interwebs and was a massive hit. This week, two more images from the ads have leaked and they do not disappoint! The ads, which feature the 14-year-old Academy Award nominee, have a simplistic elegance to them that epitomizes the brand’s values. Shot by the brilliant Bruce Weber and styled by Joe McKenna, the ads have a 1940s ‘Film Noir’ motif and the photos were shot in a backwoods, natural open-air setting.
According to Miuccia, Steinfeld was chosen as the face of the campaign for her "unconventional elegance and her ability to carry off the grown-up and elegant silhouettes with a whiff of forties that made up the fall collection."
Implications - The consumer world is experiencing a retro revolution, and companies are capitalizing on the "everything old is new again" motto. Artists, photographers and interior designers are inspired by styles from a variety of decades and consumers are eager to explore these iconic designs.
Stats for Forties Film Fashion Campaigns
Trending: Older & Mild
Research: 4,395 clicks in 253 w
Interest: 4 minutes
Concept: Hailee Steinfeld Miu Miu
Related: 122 examples / 94 photos
Segment: Neutral, 18-55
Comparison Set: 45 similar articles, including: retro cinematic editorials, leggy 70s editorials, and rough rocker editorials.
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