Kerry Debruce's Haiku Poetry Captures the Essence of a Brand in Three Lines
Laura McQuarrie — June 18, 2014 — Pop Culture
References: kerrydebrucebranding.tumblr & designtaxi
Sometimes it's hard to put your finger on just what makes a brand the way it is, but Creative Director Kerry DeBruce eloquently nails it every time in her haiku poems. DeBruce started a project called '100 Days of Haiku Poems About Branding,' which features three short lines about big-name brands like Tiffany & Co., Manolo Blahnik and Walmart.
Each poem is numbered from one to 100 and is colored to match the brand's visual identity. Poems describe the "sea of bright colors and scents" at Bath and Body Works, as well as the refreshing burning sensation that comes from rinsing your mouth out with Listerine. So far, DeBruce is 73 days into the project and the entirety of the haiku poems can be found on the Kerry DeBruce Branding Tumblr page.
Each poem is numbered from one to 100 and is colored to match the brand's visual identity. Poems describe the "sea of bright colors and scents" at Bath and Body Works, as well as the refreshing burning sensation that comes from rinsing your mouth out with Listerine. So far, DeBruce is 73 days into the project and the entirety of the haiku poems can be found on the Kerry DeBruce Branding Tumblr page.
Trend Themes
1. Branded Haiku Poems - Creative directors can explore using Haiku poems as a new creative way to describe and capture their brand essence.
2. Visual Branding for Haiku Poems - Visual branding can be used for Haiku poems to reflect the brand's colors and identity to help consumers remember and recognize easily.
3. Brand Personalities Through Haiku Poems - Haiku poems can be used to communicate different brand personalities and create a more personalized brand story and messaging.
Industry Implications
1. Advertising and Marketing - Advertising and marketing campaign managers can use Haiku poems to complement and enrich their brand campaigns on online platforms.
2. Creative Writing and Branding - Brand managers can leverage their creative writing skills to craft Haiku poems that capture their brand essence and convey brand messages to their target audience.
3. Art and Design - Graphic designers can partner with creative writers to create brand-specific haiku poems that reflect their brand's identity as part of their branding collaterals.
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