Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match

By: Laura McQuarrie - Mar 17, 2017
References: haagendazs.us & thedieline
In the spirit of spring, Häagen-Dazs had its newest ice cream packaging designs created by the UK-based agency LOVE and textile designer Kitty McCall, who is known for her distinctive style.

The vibrant pink and purple floral packages celebrate the launch of two new limited-edition flavors from the famed ice cream brand: Elderflower & Blackcurrant and Rose, Raspberry & Lychee. Both of these new flavors use real flowers in the ice cream, which is communicated by the playful floral patterning on the tubs for Flowers by Häagen-Daz.

Across the food and beverage industry, many manufacturers are now experimenting with the incorporation of wildflowers and other botanical ingredients as a means of satisfying growing consumer desires for new and interesting flavors that are also healthful and natural.