Rockstar

Snoop Dogg Teams with Norton Anti-virus for ‘Hackiswack' Campai

By: Armida Ascano - Published: • References: hackiswack & consumerist
Rapper Snoop Dogg’s recent partnership with Norton Anti-virus for the 'HackisWack' campaign is odd, but exciting! The big S- N- double 0- P is helping Norton Anti-virus fight cybercrime one rap at a time.

The HackisWack campaign consists of a micro-site (hackiswack.com) and contest. Participants are asked to write a rap about fighting cybercrime, with a winning promise of having Snoop Dogg “spit a verse on the track” and free tickets to the big Dogg’s concert. Stats for Cybercrime-Fighting Rappers Trending: Older & Chilly
Traction: 234 clicks in 210 w
Interest: > 3 minutes
Concept: Hackiswack
Related: 51 examples / 39 photos
Segment: Males, 18-35
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