Hackable Beer / Free Beer

By: Jeremy Gutsche - Published: • References: & wired
A Danish beer company has released its recipe hoping drinkers will hack and customize the beer. This idea is inspired by open sourced software. The first patch of 2,850 large bottles sold out immediately.

"The project, originally conceived by Copenhagen-based artist collective Superflex and students at the Copenhagen IT University, applies modern free software / open source methods to a traditional real-world product - namely the alcoholic beverage loved and enjoyed globally, and commonly known as beer." - Stats for Hackable Beer / Free Beer Trending: Older & Mild
Traction: 4,173 clicks in 445 w
Interest: 4 minutes
Concept: Hackable Beer / Free Beer
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: modern beer exhibits, the globe and mail: trend hunter president shelby walsh discusses how gaming can improve health, and 20 bite-sized marshmallow desserts.