Hackable Beer / Free Beer

A Danish beer company has released its recipe hoping drinkers will hack and customize the beer.  This idea is inspired by open sourced software.  The first patch of 2850 large bottles sold out immediately.

More from Free Beer .org:
FREE BEER
is a beer which is free in the sense of freedom, not in the sense of free beer.

The project, originally conceived by Copenhagen-based artist collective Superflex and students at the Copenhagen IT University, applies modern free software / open source methods to a traditional real-world product - namely the alcoholic beverage loved and enjoyed globally, and commonly known as beer.

FREE BEER is based on classic ale brewing traditions, but with addded Guaraná for a natural energy boost. The recipe and branding elements of FREE BEER is published under a Creative Commons (Attribution-ShareAlike 2.5) license, which means that anyone can use the recipe to brew their own FREE BEER or create a derivative of the recipe. Anyone is free to earn money from FREE BEER, but they must publish the recipe under the same license and credit our work. All design and branding elements are available to beer brewers, and can be modified to suit, provided changes are published under the same license (”Attribution & Share Alike”)

It could only be from Wired:
Ever since the birth of the free software movement, its defenders have struggled to explain just what “free software” is. If it is free, how do coders eat? And how do businesses that support the software – IBM, Hewlett-Packard – make any money from it?

The standard answer has been a slogan: “Think free,” the movement’s founder, Richard Stallman puts it, “as in free speech, not free beer.” You can charge whatever you want for free software. But what you can’t do is lock up the knowledge that makes it run. Others must be allowed to learn from and tinker with it. No one is permitted a monopoly on the teaching that stands behind it.