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This H2O Pro Lures Campaign Markets a Convincing Fly

By: Amelia Roblin - Published: Aug 8, 2011 • References: tbwa and coloribus
Fish are not commonly considered to be the most intelligent of animals, so when smarter creatures are convinced of the authenticity of a fishing fly, you know that their aquatic friends will certainly be as well.

These H2O Pro Lures make this point quite clear through the representation of a cat and a seagull poised with bait in their mouths. Even without a scent to guide them, each has been satisfied with the appearance of this tackle to the point of taking a bite. The TBWA\Vietnam advertising agency accompanied both photos with the tagline "Natural Lifelike Lures" to support the scenes depicted, asserting that if feline and fowl alike can get hooked on these decoys, H2O Pro Lures are the choice product.