H & M Spring 2013 Campaign Shows a Sultry Magdalena Frackowiak
Katie Pagnotta — January 3, 2013 — Fashion
References: hm & fashiongonerogue
H & M Spring 2013 presents a series of photos to display its 'key pieces' with popular Polish model Magdalena Frackowiak.
The adverts feature a blue and white hued ambiance that acts as the perfect backdrop to Frackowiak's poses and good looks. Magdalena was styled to resemble Brigitte Bardot with mod blonde hairstyles, black liner-smudged eyes and pink, pouty lips. The result is a stunning set of captures showing off the clothing and accessories. Highlights of the 'key pieces' on display include a cheetah-print blazer, over-sized totes and geometric patterned jumpers and dresses.
The H & M Spring 2013 looks are chic, stylish and brought to life with Magdalena Frackowiak posing as a young incarnation of Brigitte Bardot.
The adverts feature a blue and white hued ambiance that acts as the perfect backdrop to Frackowiak's poses and good looks. Magdalena was styled to resemble Brigitte Bardot with mod blonde hairstyles, black liner-smudged eyes and pink, pouty lips. The result is a stunning set of captures showing off the clothing and accessories. Highlights of the 'key pieces' on display include a cheetah-print blazer, over-sized totes and geometric patterned jumpers and dresses.
The H & M Spring 2013 looks are chic, stylish and brought to life with Magdalena Frackowiak posing as a young incarnation of Brigitte Bardot.
Trend Themes
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Magdalena Frackowiak Ads — Magdalena Frackowiak is used in H & M's ads in their Spring 2013 campaign; companies can incorporate models with a similar resemblance to notable figures to showcase their designs as well.
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Cheetah-print Blazer and Oversized-totes — Clothing companies that integrate cheetah-print blazers and oversized bags as their products' 'key pieces' in their ads can potentially see more consumer purchases of these items.
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Mod Blonde Hairstyles — Hair product companies can expand their target market by creating campaigns that showcase current models' blonde hairstyles and encouraging consumers to achieve the look with their products.
Industry Implications
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Fashion Industry — Fashion companies can feature similar photoshoots in their ad campaigns to appeal to consumers who would like to resemble icons from the past or styles that have made a comeback.
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Cosmetic Industry — Companies in the cosmetic industry can create products that feature characteristics of a mod, 1960's style and design their ad campaigns to encourage consumers to recreate a similar look with their products.
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Photography Industry — Photography companies can use the 'key pieces' in this H&M Spring 2013 Campaign photoshoot as inspiration for their own photoshoots and potentially attract similar fashion companies as clients.
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