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The H&M Spring 2012 Campaign is Pastel-Infused & Peppy

By: Meghan Young - Published: • References: hm & fashiongonerogue
The H&M Spring 2012 campaign is as fresh as a crisp, sunny day. It is appropriate, then, that the ad campaign has been titled 'Fresh Start,' especially since that is what the springtime is often looked upon as. Filled with vibrant bottoms, shimmering dresses and billowy shirts, the fashion campaign has everything a girl could want for the upcoming season.

Lensed by photography duo Inez van Lamsweerde and Vinoodh Matadin, the H&M Spring 2012 campaign stars models Sasha Pivovarova, Natasha Poly, Isabeli Fontana and Anais Mali. Shot completely in studio with a simple white backdrop, the bright pastels and statuesque poses jump right off the page.

The H&M Spring 2012 campaign is comprised of both close-ups and full shots of each outfit showcased, offering two perspectives. Stats for Vibrantly Fresh Fashion Trending: Older & Popular
Traction: 42,142 clicks in 137 w
Interest: 4 minutes
Concept: H M Spring 2012 Campaign
Related: 101 examples / 78 photos
Segment: Females, 18-55
Comparison Set: 37 similar articles, including: carefree pink-hued campaigns, hispter-approved eyewear ads, and kitschy carnival editorials.