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The H&M November 2011 Campaign is Refreshingly Natural

By: Meghan Young - Published: • References: hm & fashiongonerogue
Taking a different direction from its recent catalogs and campaigns, especially after all of the super couture Versace collaborations, the H&M November 2011 campaign is absolutely refreshing, literally and figuratively. Models Hilary Rhoda, Julia Stegner, Ieva Laguna, Tom James and Jake Davies head to the mountainside from some fresh air while testing out their comfy-chic sweaters, scarves, puffy coats and more.

Shot by fashion photographer Asa Tallgard, the H&M November 2011 campaign was styled by Sofia Ericsson. Inspired by the majestic backdrop, Ericsson went for practical outfits that are still incredibly stylish. The fashionable group embarks on a winter trek, at the same time showing just what the latest H&M collection is made out of.

Simple, functional and warm, the H&M November 2011 campaign also has people looking good. Stats for Mountainside Winter Style Trending: Older & Warm
Traction: 5,886 clicks in 146 w
Interest: 4 minutes
Concept: H M November 2011
Related: 94 examples / 72 photos
Segment: Neutral, 12-35
Comparison Set: 34 similar articles, including: peachy posh office wear , cozy beige sweater dresses, and studded leather party pieces (update).