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Du Juan Makes Cheap Clothes Chic for H & M in Vogue China May 2011

By: Marissa Brassfield - Published: • References: vogue.cn & designscene.net
This editorial featuring H & M in Vogue China May 2011 shows model Du Juan doing what she does best: making clothes look fierce, no matter how much they cost. Photographer Benny Horne and stylist Akari Endo-Gaut joined creative forces to make H & M's affordable offerings look fit for the pages of Vogue.

It's a convincing sell. Du Juan works each look in the H & M in Vogue China editorial as if it's Louis Vuitton or Chanel, and her demeanor isn't so over the top as to make the outfits unapproachable for everyday fashionistas. We're seeing a rise in upscale fashion magazines including affordable outfits in their editorials, which responds to consumers' spending habits since the global recession hit in 2009. Stats for Budget-Friendly Fashiontography Trending: Older & Average
Traction: 5,432 clicks in 181 w
Interest: 4 minutes
Concept: H & M In Vogue China
Related: 108 examples / 83 photos
Segment: Neutral, 18-55
Comparison Set: 40 similar articles, including: online stylista lines, brow-raising beauty spreads, and modern boho fashion.