Superstar

H & M Home Reflections Advertised Its Line from All Angles

By: Amelia Roblin - Published: Feb 10, 2011 • References: uxusdesign and behance.net
UXUS Design put an entire bedroom into the 360-degree mirror for the H&M Home Reflections retail display at headquarters in Stockholm. Turning furnishings and linens into art objects within a gallery, the homewares line exhibition provoked a range of new perspectives on mundane interior accessories.

H&M Home Reflections was suspended between the ceiling and the floor of the warehouse. Redefining the dynamics of a bedroom, this visual merchandising tactic surely made its statement.