H & M Home Reflections Advertised Its Line from All Angles

By: Amelia Roblin - Published: Feb 10, 2011 • References: uxusdesign &
UXUS Design put an entire bedroom into the 360-degree mirror for the H&M Home Reflections retail display at headquarters in Stockholm. Turning furnishings and linens into art objects within a gallery, the homewares line exhibition provoked a range of new perspectives on mundane interior accessories.

H&M Home Reflections was suspended between the ceiling and the floor of the warehouse. Redefining the dynamics of a bedroom, this visual merchandising tactic surely made its statement. Stats for Funhouse Furniture Displays Trending: Older & Average
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Concept: H M Home Reflections
Related: 120 examples / 92 photos
Segment: Neutral, 35-55+
Comparison Set: 44 similar articles, including: woven wooden pavilions, reflective interior decals, and spectacular spectacle stores.