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H&M x Maison Martin Margiela Puts a Spin on the Fashion Video

By: Katie Pagnotta - Published: • References: hollywoodreporter & highsnobiety
The much anticipated H&M and Maison Martin Margiela’s Capsule Collection has hit the world by storm. With the over abundance of designer collaborations, it is integral to present each collection in a new and exciting way.

The newly released video showcases the H&M and Maison Martin Margiela’s merger and the emergence of the fashion video. The video is a synergy of eerie music and movement in the form of modern dance. The clothes include tailored pieces juxtaposed by draped and disproportionate pieces. These garments have an electrifying quality when put against the backdrop of the music and the random street locations.

The video transcends the collection from typical runway experiences and launches the collaboration into a new visual interaction with its audience. Stats for Eerie Collaborative Couture Films Trending: Older & Average
Traction: 431 clicks in 97 w
Interest: > 3 minutes
Concept: H And M Maison Martin Margiela
Related: 86 examples / 66 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: futuristic fashion films, insect-covered fashion films, and 49 couture fashion films.