The Gwyneth Paltrow and Jimmy Fallon Rap Duet is Hilarious
The Gwyneth Paltrow and Jimmy Fallon Rap Duet is nothing short of hilarious. Watching a couple minutes of the pair transforming regular conversation into a rap will definitely get you laughing. Whether it's the red and yellow rapper gear, or the slow-spoken lyrics, the two have definite chemistry as entertainers (even though they may not necessarily be the greatest of rappers).
See for yourselves in the video here.
See for yourselves in the video here.
Implications - Youth consumers have a strong desire to appropriate elements from other groups and cultures in an ironic manner. This form of humor is best characterized by its contrasting elements. Companies should leverage humor as a distinct opportunity to engage with this audience.
