Fair & Square Makes Plant-Based, Free-From Crackers for All
Laura McQuarrie — January 10, 2024 — Lifestyle
References: itsfairandsquare & foodbusinessnews.net
Fair & Square is an inclusive snack brand that makes gut-friendly crackers that can be enjoyed by everyone, including people with dietary restrictions or families who are careful to avoid certain ingredients. The brand's gut-friendly cracker range is gluten-free and plant-based, and it includes flavorful varieties like Cheddar Cheeze Crackers, Sea Salt Crackers and Cinnamon Sugar Crackers that are free from top allergens.
“Gut health is really the key to well-being,” founder Alex Duong told Food Business News, “[For] those who don’t have dietary restrictions, I think gut health comes into play because it plays into overall well-being and if they don’t eat well, it hurts their stomachs even more. It’s this balance of understanding regardless of whether or not you believe in gut health, it’s very much a real thing that affects everybody.”
“Gut health is really the key to well-being,” founder Alex Duong told Food Business News, “[For] those who don’t have dietary restrictions, I think gut health comes into play because it plays into overall well-being and if they don’t eat well, it hurts their stomachs even more. It’s this balance of understanding regardless of whether or not you believe in gut health, it’s very much a real thing that affects everybody.”
Trend Themes
1. Inclusive Snack Brands - Fair & Square is an inclusive snack brand that makes gut-friendly crackers that can be enjoyed by everyone, including people with dietary restrictions or families who are careful to avoid certain ingredients.
2. Gut-friendly Products - Fair & Square's gut-friendly cracker range is gluten-free and plant-based, catering to individuals who prioritize their gut health and need products that are free from allergens.
3. Health-conscious Snacks - Fair & Square's flavorful varieties like Cheddar Cheeze Crackers, Sea Salt Crackers, and Cinnamon Sugar Crackers offer a healthier snacking option for those who value their overall well-being and are mindful of what they eat.
Industry Implications
1. Health Food Industry - The health food industry can tap into the demand for gut-friendly snacks by creating similar products that cater to individuals with dietary restrictions and promote overall well-being.
2. Food Manufacturing Industry - The food manufacturing industry can explore the production of gut-friendly plant-based products that are free from allergens, providing options for consumers who prioritize their gut health and want clean ingredient lists.
3. Snack Industry - The snack industry can capitalize on the trend of health-conscious snacking by developing innovative and flavorful options like Fair & Square's cracker varieties that are gluten-free, plant-based, and suitable for individuals with dietary restrictions.
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