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Jeremy GutscheJeremy Gutsche
On: Nov 10, 07
1,615 Trends
2,244 Comments

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Guinness $15 Million Tipping Point Ad Edit

by Bravia Ad Director


Guinness $15 Million Tipping Point Ad
by Bravia Ad Director


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Guinness $15 Million Tipping Point Ad - by Bravia Ad Director (VIDEO)
by Bravia Ad Director
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Bravia-balls ad director Nicolai Fuglsig is back in action, but this time with Guinness.  At an alleged 10 million euros ($15 million), this is likely the most expensive beer commercial you’ll ever watch.  The ad is a chain reaction of visual delight, although the end result probably doesn’t justify the price tag. 

Previously, the ad was only available to those who solved puzzles on the Guinness website.

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References: trendhunter

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FOUR WAYS TO REACT: vote, favorite, add more examples of Guinness $15 Million Tipping Point Ad or add your comment about by Bravia Ad Director.


The idea of waiting until you can see all this advert was inspired by the Guinness slogan ‘Good things come to those who wait’. The idea was you followed a series of clues on the website in order to unlock and view the film. Each correct answer giving you a few more seconds of film to view. The first person to do this (and post it on You Tube) won the brewers' equivalent of Willy Wonka's golden ticket, a solid gold domino. After what seems like a million years I cracked the code for the first domino - 119500. Because, of course, it takes 119.5 seconds to pour the perfect pint of Guinness. I am not sure if their approach paid dividends as the film is simply not dominating all the viral sites in a way which the £10 million budget intended. For example on the Viral Video Chart it loses out to the Spice Girls Tesco advert and also the Cadbury's Gorilla. NB: This is taken from my piece on their approach at www.cowshedproductions.blogspot.com

By: Cowbag on Nov 16, 07   1,931 Trends   1,215 Comments

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