by Bravia Ad Director

By: Jeremy Gutsche - Published: Nov 11, 2007 • References: trendhunter
Bravia-balls ad director Nicolai Fuglsig is back in action, but this time with Guinness. At an alleged 10 million euros ($15 million), this is likely the most expensive beer commercial you'll ever watch. The ad is a chain reaction of visual delight, although the end result probably doesn't justify the price tag.

Previously, the ad was only available to those who solved puzzles on the Guinness website.

If it's your thing, check out the Bravia ads, which are nothing short of spectacular: Stats for Guinness $15 Million Tipping Point Ad Trending: Older & Warm
Research: 5,243 clicks in 445 w
Interest: > 3 minutes
Concept: Guinness $15 Million Tipping Point Ad
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: collectible movie villain toys, driver-assisting suvs, and cozy reading pavilions.