Guinness $15 Million Tipping Point Ad - by Bravia Ad Director (VIDEO)

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CAN YOU GUESS WHAT'S NEXT?

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Jeremy Gutsche
On: Nov 10, 07
1395 Trends
612 Comments


Guinness $15 Million Tipping Point Ad - by Bravia Ad Director (VIDEO) [Edit]




Guinness $15 Million Tipping Point Ad - by Bravia Ad Director (VIDEO) Click for Gallery

Bravia-balls ad director Nicolai Fuglsig is back in action, but this time with Guinness.  At an alleged 10 million euros ($15 million), this is likely the most expensive beer commercial you’ll ever watch.  The ad is a chain reaction of visual delight, although the end result probably doesn’t justify the price tag. 

Previously, the ad was only available to those who solved puzzles on the Guinness website.

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Guinness $15 Million Tipping Point Ad - by Bravia Ad Director (VIDEO)
Guinness $15 Million Tipping Point Ad - by Bravia Ad Director (VIDEO) 2


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Comments:


The idea of waiting until you can see all this advert was inspired by the Guinness slogan ‘Good things come to those who wait’. The idea was you followed a series of clues on the website in order to unlock and view the film. Each correct answer giving you a few more seconds of film to view. The first person to do this (and post it on You Tube) won the brewers' equivalent of Willy Wonka's golden ticket, a solid gold domino. After what seems like a million years I cracked the code for the first domino - 119500. Because, of course, it takes 119.5 seconds to pour the perfect pint of Guinness. I am not sure if their approach paid dividends as the film is simply not dominating all the viral sites in a way which the £10 million budget intended. For example on the Viral Video Chart it loses out to the Spice Girls Tesco advert and also the Cadbury's Gorilla. NB: This is taken from my piece on their approach at www.cowshedproductions.blogspot.com

By: Cowbag on Nov 16, 07 | 608 Trends | 94 Comments



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