Star

Guinness 'Some Are Made of More' Campaign Focuses on Environment

By: Erin Fox - Published: Oct 4, 2012 • References: guinness and ibelieveinadv
The Guinness 'Some Are Made of More' campaign hones in on the impact of eco-friendly adverts. Guinness released four separate images to depict its newest slogan. By incorporating images of the environment in its newest advertisements, Guinness is playing into the newest eco-friendly stream of thought.

In the first image, we are acquainted with leaves cut out into the shape of swamping Irish land; in the second image, thousands of fireflies form the shape of a chandelier, symbolizing elegance. The third image hosts a spider web morphed into the shapes of butterflies. The last image is of a wood pecker building the Leaning Tower of Pisa from a tree. These animals and insects are constructing extraordinary works of art from simple nature items. Guinness similarly produces an extraordinary item from wheat, relaying the message through their newest campaign.