Guinness 'Some Are Made of More' Campaign Focuses on Environment

By: Erin Fox - Published: Oct 4, 2012 • References: guinness & ibelieveinadv
The Guinness 'Some Are Made of More' campaign hones in on the impact of eco-friendly adverts. Guinness released four separate images to depict its newest slogan. By incorporating images of the environment in its newest advertisements, Guinness is playing into the newest eco-friendly stream of thought.

In the first image, we are acquainted with leaves cut out into the shape of swamping Irish land; in the second image, thousands of fireflies form the shape of a chandelier, symbolizing elegance. The third image hosts a spider web morphed into the shapes of butterflies. The last image is of a wood pecker building the Leaning Tower of Pisa from a tree. These animals and insects are constructing extraordinary works of art from simple nature items. Guinness similarly produces an extraordinary item from wheat, relaying the message through their newest campaign. Stats for Eco-Friendly Booze Advertisements Trending: Older & Average
Research: 1,470 clicks in 187 w
Interest: 1.2 minutes
Concept: Guinness 'Some Are Made Of More'
Related: 60 examples / 46 photos
Segment: Males, 18-55
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