The Guess Fall/Winter 2010 ad campaign brings the heat with retro-style big hair and sexy shades.

Model Elsa Hosk looks stunning in the brand's retro-inspired fashions, which include leather pants and cat eye shades. The shoot has that 'Grease' good-girl-gone-bad feel that's always fashionable.

The Guess Fall/Winter 2010 ad campaign is hot and exciting, and will make customers feel as if they're stepping back--stylishly--in time.

Implications - There are many periods within life that individuals wish could have gone differently. Products and items that allow consumers to re-live or re-encounter such moments will appeal to a large clientele of nostalgic consumers. Businesses and companies will benefit by providing consumers the capacity to briefly escape to another period in their lives.