Guess ads are indeed iconic and have been since Anna Nicole Smith starred in a Guess Campaign in the 1990s. Amber Heard is now the new leading lady for the Guess Fall 2011 campaign, co-starring Silviu. Paul Marciano and Ellen Von Unwerth have collaborated to create these iconic ad campaigns. The narrative of the campaign is a love story between a cowboy and a saloon owner.

The Guess Fall 2011 women's collection focuses on straight-legged, '70s flared and cropped denim jeans, to be paired with feminine tops and platform shoes. The Men's collection also focuses on denim jeans that are washed out, paired with plaid shirts.

The Guess Fall 2011 Campaign brings the heat with faux fur pieces and faux leather pieces, adding leopard prints and knit sweaters to their line-up.