Sizzling Guess by Marciano S/S 2009 Campaign

By: mediterranean - Published:   Updated: Apr 19 2011 • References: guess & homotography.blogspot
The summer theme continues in the new Spring/Summer 2009 ad campaign for Guess by Marciano.

Creatively directed by Paul Marciano, the campaign is shot by Matthias Vriens and features models Cory Bond and Emily Didonato lounging around in a luxurious summer vacation home.

See more recent Guess ad campaigns for their other collections and more summer-themed campaigns.

Implications - Print ads and marketing campaigns for the luxury fashion market frequently sell a luxurious lifestyle alongside the featured clothing. This campaign follows an attractive pair of models lounging on the grounds of an opulent estate. Companies can take advantage of this opportunity by using aspirational imagery from the lifestyle of their target market.

Stats for Summertime Lounging Ads Trending: Older & Warm
Traction: 49,457 clicks in 304 w
Interest: 4 minutes
Concept: Summertime Lounging Ads
Related: 109 examples / 84 photos
Segment: Females, 12-55
Comparison Set: 40 similar articles, including: passionate accessories ads, blonde beehive hairstyles, and pool party underwear.