Summertime Lounging Ads
Creatively directed by Paul Marciano, the campaign is shot by Matthias Vriens and features models Cory Bond and Emily Didonato lounging around in a luxurious summer vacation home.
See more recent Guess ad campaigns for their other collections and more summer-themed campaigns.
Implications - Print ads and marketing campaigns for the luxury fashion market frequently sell a luxurious lifestyle alongside the featured clothing. This campaign follows an attractive pair of models lounging on the grounds of an opulent estate. Companies can take advantage of this opportunity by using aspirational imagery from the lifestyle of their target market.