Guerrila Campaign for Ugi's Pizza

By: Hernando Gomez Salinas - Published: Jul 4, 2006 • References: & trendhunterba.blogspot
Ugi's pizza shop launched with the agency “La Age” a promotional campaign of marketing that consists on posters in the streets in places that in general aren't common for advertising. Ugi's breaks traditional advertisements by sticking posters/stickers on public telephones, cars, escalators at shopping malls, automatic cash dispenser and bus stops. It is a campaign that works in places that people isn't used to watch carefully and the fact is to surprise when they are seen. Stats for Sticker Attack Trending: Older & Mild
Research: 5,868 clicks in 516 w
Interest: 4 minutes
Concept: Sticker Attack
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: exclusive agent rewards, brutalist naked motorbikes, and military spouse-designed handbags.