Sticker Attack - Guerrila Campaign for Ugi’s Pizza (GALLERY)

Ugi’s pizza shop launched with the agency “La Age” www.laage.com.ar a promotional campaign of marketing that consists on posters in the streets in places that in general aren’t common for advertising. Ugi’s breaks traditional advertisements by sticking posters/stickers on public telephones, cars, escalators at shopping malls, automatic cash dispenser and bus stops.  It is a campaign that works in places that people isn’t used to watch carefully and the fact is to surprise when they are seen.