Guerrila Campaign for Ugi's Pizza

By: Hernando Gomez Salinas - Published: Jul 4, 2006 • References: laage.ar & trendhunterba.blogspot
Ugi's pizza shop launched with the agency “La Age” www.laage.com.ar a promotional campaign of marketing that consists on posters in the streets in places that in general aren't common for advertising. Ugi's breaks traditional advertisements by sticking posters/stickers on public telephones, cars, escalators at shopping malls, automatic cash dispenser and bus stops. It is a campaign that works in places that people isn't used to watch carefully and the fact is to surprise when they are seen. Stats for Sticker Attack Trending: Older & Mild
Research: 5,868 clicks in 512 w
Interest: 4 minutes
Concept: Sticker Attack
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
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