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Hernando Gomez SalinasHernando Gomez Salinas
On: Jul 4, 06
66 Trends
2 Comments

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Sticker Attack Edit

Guerrila Campaign for Ugi's Pizza


Sticker Attack
Guerrila Campaign for Ugi's Pizza
Sticker Attack - Guerrila Campaign for Ugi’s Pizza (GALLERY) 2

Sticker Attack - Guerrila Campaign for Ugi’s Pizza (GALLERY)
Guerrila Campaign for Ugi's Pizza
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Ugi’s pizza shop launched with the agency “La Age” www.laage.com.ar a promotional campaign of marketing that consists on posters in the streets in places that in general aren’t common for advertising. Ugi’s breaks traditional advertisements by sticking posters/stickers on public telephones, cars, escalators at shopping malls, automatic cash dispenser and bus stops.  It is a campaign that works in places that people isn’t used to watch carefully and the fact is to surprise when they are seen.

References: laage.ar, trendhunterba.blogspot

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